Hoorsenbuhs [pronounced horse-en-boo] is an American fine jewelry house and lifestyle brand based in Los Angeles. Since launching just over a decade ago, the company—known for its meticulously handcrafted rings, cuffs and Open-link chains—has become a quiet force in the luxury fashion world and beyond. Founder and Creative Chief Robert Keith, a former photographer, established HOORSENBUHS in 2005 with one special piece: a gold tri-link ring he created himself, despite having no formal background in jewelry design. Drawing inspiration from ‘70s-era jewelry—substantive gold heirloom pieces meant to be passed on from generation to generation—the tri-link motif is now Hoorsenbuhs’ signature emblem, symbolizing strength, quality and continuous opulence. It can be found woven throughout each design.