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Born in 2020, Midnight Rodeo is a harmony of vintage and Western Americana - with a modern persuasion. Traditional staples are reimagined to create an impression that speaks across generations. The pillars of the brand are due attention paid to beautiful, classic shapes and an eye for the iconography of past eras. With roots in Texas, New York City, and Las Vegas, Midnight Rodeo’s collection is steeped in a sense of nostalgia, rawness, and reverie. 

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